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Direct Integration with Your Mailing List

Direct integration with your mailing list service means that when we collect an email on your behalf, we can add that email to your mailing list automatically. Readers receive a unique link to download your book and are added to your mailing list immediately.

Integration is included on all Bestseller and Publisher plans and can be added to a Mid-List plan for an additional fee. Details below.

Learn how to use BookFunnel without direct integration with your list.

BookFunnel Integrates With These Services

How Mailing List Integration Works

You create an email signup page and point it to one of your mailing lists. Then share it with readers.

When readers click your link, they can sign up for your mailing list. BookFunnel confirms their email address (optionally) and then sends the new subscriber to the mailing list you specified.

Once the new subscriber has been added to your list, you can have your mailing list service begin any automation sequence you have set up.

Does My Plan Include Integration?

Integration is included on Bestseller and Publisher plans.

It can be added to any Mid-List plan for an additional fee. Learn how to add integration to your current Mid-List plan.

Not sure which plan you are subscribed to? Check the Account page of your BookFunnel dashboard. Learn how to upgrade your plan.

Getting Started With Integration

First, you will need to integrate your BookFunnel account with your mailing list provider. Follow platform-specific instructions for ActiveCampaign, Author.Email, Flodesk, GetResponse, Mad Mimi, Mailerlite, MailChimp, or Zapier.

Or, follow these steps:

  1. Click Integrations on your dashboard.
  2. Click the Action button and select +Add New Integration and follow the steps on the screen.
  3. Once you have completed the steps, you will see your service on the Integrations tab of your BookFunnel dashboard. By default, your new integration will be called the name of the service that you integrated with (Example: MailChimp) and will be attached to every pen name on your BookFunnel account.
  4. Adding the integration didn’t change your email signup page settings. Be sure to edit your existing email signup pages so that new subscribers are sent to your list!

You can change the name of your integration and the pen names attached to it by clicking Integrations on your BookFunnel dashboard and then clicking the Edit button next to your integration.

Edit your email signup pages so that new subscribers are sent to your list:

BookFunnel does not automatically change your landing pages when you add an integration.

Any page that says “No list, export CSV only” on your Integrations tab is not yet pointing to your list. You will need to edit each email signup page.

  1. Click Integrations and scroll down to CSV Pages.
  2. Click Action next to the email signup page and select Edit Page Details.
  3. Under Integration Lists, select the list BookFunnel should send new subscribers to. If you do not see your lists, click the refresh link next to Integration Lists.
  4. Click Advanced Settings if you would like to send custom fields to your mailing list. Learn how to use custom fields.
  5. Click Save and Close.

New subscribers will be added to the list you selected. Previously collected emails will not be added to your list.

IMPORTANT: Any subscriber that signed up before you picked a list and clicked Save will not be sent to your list! They must be manually imported to your list. The top of the landing page will display how many subscribers need to be exported after you click Save and Close.

Create a new email signup page and point it to your list:

  1. Click the Add button at the top of your dashboard and select Add New Page.
  2. Select a book from the drop-down menu.
  3. Select An email signup page to collect new readers.
  4. Click “The reader is required to join my list to get the book”. Select “The reader can have the book, but give them the option to join if you want opt-in to be optional.
  5. Complete the form. Very detailed instructions can be found here.
  6. Select the list you would like to add new subscribers to in the Integration List drop-down menu. If you do not see your lists, click the refresh link next to Integration Lists.
  7. Click Advanced Settings if you would like to send custom fields to your mailing list. Learn how to use custom fields.
  8. Click Save and Close.

BookFunnel will collect email addresses and send them to your mailing list automatically.

Custom Mailing List Fields

When a new subscriber’s email address is added to your list, additional data is included with their email address. If your email list supports the custom field data, it will be added to your subscriber’s user profile. If your list does not have a corresponding custom field, the additional data is “thrown out” by your mailing list provider.

This is the custom data we automatically include when adding a new subscriber:

  • Country – their location at the time they subscribed
  • Country Code – a two-letter country abbreviation
  • Is EU country? – a yes or no

If you want this data to be saved to your mailing list, you will need to add one or more of these custom fields to your mailing list and name them exactly:

  • country
  • country_code OR country_cd*
  • is_eu_country OR eu_country*

*MailChimp has a character limit, so we have a short, MailChimp-friendly custom field label and a longer, more descriptive field label that you can use for every other mailing list provider. Read more about custom fields.

Patreon Integration

Patreon is not a mailing list service, and its BookFunnel integration is slightly different. Learn more about Patreon integration.


How can I restrict my page to only allow existing subscribers to download my book?
Can I still download a CSV, even if BookFunnel is automatically sending readers to my mailing list?

Yes, every email signup page stores the reader’s data in a CSV on your dashboard. Learn where you can find it.

Does the reader receive my MailChimp welcome email?

MailChimp will only send your “final welcome” email when using MailChimp’s confirmation and subscription process. You can use MailChimp’s automation to send a welcome email to subscribers after BookFunnel adds them to your list.

Can I use my email signup link as my landing page?

Absolutely! Your email signup page on BookFunnel can be a quick offer for some ad or contest, or it can be your permanent signup page on the web. Use it any way you like.

Can I create more than one landing link?

Of course! You can create as many as you like.

Can each opt-in email signup page point to a different mailing list?

Yes. Each page can point to the same list, or each each landing page can point to any list you choose.

Can I integrate with more than one mailing list service? MailerLite and MailChimp, for example?

Mid-List+Integration plans and above can directly integrate with multiple mailing list accounts:

Mid-List+Integration – 2 integrations

Bestseller Plan – 3 integrations

All Publisher Plans – Unlimited integrations

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