1. Home
  2. Integration
  3. Custom Mailing List Fields

Custom Mailing List Fields

If your BookFunnel account is integrated with your mailing list, you can send extra data along with the reader’s name and email address, like the book they received, which marketing effort brought them in, or where they came from (Example: Source: BookFunnel).

How To Use Custom Mailing List Fields

To send subscriber data in a custom field, you must first have created the field on your mailing list account. BookFunnel will not create a new field for you, but it will populate a field you have already created.

Learn how to create a custom field on ActiveCampaign, Aweber, ConvertKit, EmailOctopus, MailChimp, and MailerLite.

  1. Create a new giveaway page or edit an existing giveaway page
  2. Select your list in the Integration List drop-down menu when completing the giveaway form
  3. Scroll to the bottom of the form and click Advanced Settings
  4. Check “Send custom fields when adding subscribers to my mailing list”
  5. Add the name of the custom field (this is the name your mailing list provider calls the field, which may be something like MMERGE7)
  6. Add the value next to the custom field (this is the data BookFunnel will pass along with the subscriber’s email and it can be the book title, promotion name, or even a variable like {{date_time}}. Learn more about variables.)
  7. Click Save and Close


Why isn't my data showing up?

The field must exist on your mailing list before we send the value. If the field does not exist, or the field name added to your giveaway page does not exactly match the field name on your list, your list provider will not add the additional data to the subscriber. Verify that the field names match and that your list provider isn’t using an alternate field name like MMERGE7 or .

I checked the box to send custom fields and now it says “Source”. Can I delete “Source” and add something else?

You can delete the Source field or edit it to match the fields you have already created on your mailing list.

How do I find the name of my MailChimp field?

MailChimp allows you to set the “Field label,” but the merge tag is usually something like MMERGE9. The merge tag (not the field label) should be used on the BookFunnel giveaway page.

To find the name of the merge tag, view your list on your MailChimp dashboard. Click Settings and then select “List fields and *|MERGE|* tags”

Locate the field label and then find the tag on the right. The tag should be copied and pasted into the BookFunnel giveaway form under Advanced Settings.

Can I collect custom reader data like their birthday or favorite dessert?

This feature does not allow you to create new form fields. BookFunnel will only request the reader’s email address, and optionally their first and/or last name. These custom fields can be used to pass “secret fields”, which can be used for tracking purposes or segmenting subscribers.

Was this article helpful?