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Custom Mailing List Fields

Here’s a true power-user feature for those of you who’ve integrated BookFunnel with your mailing list provider. You can now send extra data along with the reader’s name and email address, like the book they received, which marketing effort brought them in, or where they came from (Source: BookFunnel!).

Target every Giveaway page on BookFunnel to a different list and segment them any way you like with custom fields. Oh, and of course, you can also use all of those cool new variables in your fields to pass along whatever else you could want.

How To Use Custom Mailing List Fields

  1. To send subscriber data in a custom field, you must first have created the field on your mailing list account. BookFunnel will not create a new field for you, but it will populate a field you have already created. Learn how to create a custom field on ActiveCampaign, Aweber, ConvertKit, MailChimp, and MailerLite.
  2. Create a new giveaway page or edit an existing giveaway page.
  3. Click Mailing List Settings and select your list.
  4. Scroll to the bottom of the form and click Advanced Settings.
  5. Check “Send custom fields when adding subscribers to my mailing list.”
  6. Add the name of the custom field.
  7. Add the value next to the custom field. This is the data we will pass along and it can be the book title, promotion name, or even a variable like {{date_time}}. Learn more about variables.
  8. Click Save and Close.


Why isn't my data showing up?

The field must exist on your mailing list already, and we will send data to it. BookFunnel will not create a new field for you, but we have helpfully link to each mailing list provider above and they will walk you through it in their Knowledge Base.

I checked the box to send custom fields and now it says “Source”. Can I delete “Source” and add something else?

You can delete the Source field or edit it to match the fields you have already created on your mailing list.

Can I collect custom reader data like their birthday or favorite dessert now?

This feature does not allow you to create new form fields. BookFunnel will only request the reader’s email address, and optionally their first and/or last name. These custom fields can be used to pass “secret fields”, which can be used for tracking purposes or segmenting subscribers.

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