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Use BookFunnel to Deliver Your Book Sales

You can sell your books on your own and BookFunnel will email a private download link to your buyer automatically! If a reader has any trouble transferring the book to their reading device, our top-notch support team is always happy to help.

How Does It Work?

You create a delivery action on BookFunnel so that we know which book to deliver. When a reader buys through Payhip or Selz, BookFunnel emails them a private link to download their book. If you choose to sell your books using PayPal on your own website, buyers are immediately taken to their BookFunnel download link once the payment has been processed (and we email them the link too, just in case). You can customize the download page and email message buyers receive.

So whether you are looking for easy-peasy set-up, all-in-one tax solutions, or every customization under the sun, we’ve got a solution! We support three sales methods, and have noted the tech-skills required for each, along with their fee structure and basic pros/ cons to help you decide which is best for you.

If buyers have any trouble downloading their book, send them to BookFunnel.com/help and we’ll help them out!


Payhip is a great option if you are interested in selling direct without any real investment of cash or time. There is no monthly fee and it only takes a few minutes to create an account and upload your books. If you choose to sell to readers in the European Union, Payhip collects and pays all EU VAT so that you don’t have to think about it.

Difficulty: Easy

Pros: Payhip reports and pays EU VAT, accepts credit cards and PayPal payments, has no monthly fee, and is fast to get up and running

Cons: Book is sold on Payhip (by linking to a page on their site), not your own website

Cost: 5% per transaction, plus standard credit card processing fees (2.9% + $0.30 per transaction in the U.S.)

Net monthly earnings after selling 50 books for $1.99 each: $ 76.50

Learn more about setting up Payhip and BookFunnel


Selz is a solid storefront and is packed with features and fun customization options. You can build your own storefront on your website or Facebook page. While Selz has a free account, their free account does not allow you to accept PayPal payments so we are recommending their $19.99/month plan.

Difficulty: Moderate

Pros: Readers buy on your own website, custom buy buttons, and too many other features to list here. Selz will optionally add and report taxes (but will not pay them, that’s up to you)

Cons: It can be overwhelming to get started with Selz if you are not the type to roll up your sleeves and dive in, accepting PayPal payments through Selz requires you to purchase their $19.99/month subscription plan

Cost: $19.99/month + 1% per transaction, plus standard credit card processing fees (2.9% + $0.30 per transaction in the U.S.)

Net monthly earnings after selling 50 books for $1.99 each: $ 60.51

Learn more about setting up Selz and BookFunnel


PayPal is recognized and trusted by buyers all over the world and is required (in our humble opinion) if you want readers to buy direct from you. While getting started with a PayPal business account takes some time, you can do just about anything.

Difficulty: A little tricky, requires some patience

Pros: You can sell on your own website, lowest cost per transaction, buyers can be taken straight to their BookFunnel download page after completing the book purchase without needing to wait for the delivery email

Cons: You are on your own with taxes, complicated for the average author’s needs

Cost: 2.9% + $0.30 per transaction in the U.S.

Net monthly earnings after selling 50 books for $1.99 each: $ 81.50

Learn more about setting up PayPal and BookFunnel

Additional Notes

  • Delivery Actions are available on all plans
  • Each buyer receives a unique download link
  • Buyers have 14 days to download the book files, and can request additional time by visiting BookFunnel.com/help
  • EPUB & MOBI files are watermarked with the buyer’s email address
  • Delivery Action downloads are counted against your monthly download quota (just like a regular download)

Don’t see support for your favorite sales platform? Send an email to support@bookfunnel.com and let us know!


Is BookFunnel selling my book?

You are responsible for selling your book and collecting the payment. We can handle the delivery of the files if you sell your book through Payhip, Selz, or PayPal.

Do you support Shopify, Gumroad, eJunkie, (insert-any-other-online-retailer-here),etc?

Not at this time. We are starting small with an easy option (Payhip), a moderately easy option (Selz), and a full-DIY option (PayPal). Let us know which platform you would like for us to consider next by sending an email!

Is there any delay between the time a reader buys my book and the time they receive the BookFunnel email?

There shouldn’t be a delay on Payhip or Selz, but there can be internet hiccups that slow down the transaction notification. In our testing, it never took longer than 20 seconds to receive a completed transaction notification, but individual results may occasionally vary.

There is no delay when you sell through PayPal on your own website.

I already deliver the book files through Payhip/Selz/ Dropbox. Can you just handle the tech support?

You can customize the email your readers see. Since your readers may have already downloaded the file from the store or Dropbox folder, you can include text like this in your delivery email:

“You’ve already received the book files, but sometimes they can be tricky to transfer to your reading device. If you have any trouble, you can download your copy of {{book_title}} from BookFunnel using this link. They have step-by-step instructions and are happy to help if you need additional assistance.”

I want to accept PayPal payments on Selz. Do I set up a Selz delivery action or PayPal delivery action?

You will create a Selz delivery action.

Can I make my books free on PayHip or Selz and BookFunnel deliver them?

You can use a BookFunnel download page or giveaway page if you want to distribute your book for free to readers.

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