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Sell Your Book Through Shopify and We’ll Deliver

Difficulty: Moderate

With BookFunnel Delivery Actions, you can sell your book through Shopify, and we will generate a unique, private download link and send it to your buyer automatically! We’ll also handle any tech support if the reader has trouble transferring the book to their reading device. Learn more about delivery actions and how they work.

Ready to get started? First we will save the delivery settings for Shopify, and then we will create a delivery action for your book.

Shopify Delivery Setting (5 minutes)

It takes about five minutes to save the delivery settings for Shopify, but you only have to do this one time.

This delivery setting tells Shopify to notify BookFunnel when you sell a book (using a webhook). It also allows us to verify that a transaction is legitimate before we send a delivery email.

To set the delivery settings for Shopify:

  1. Click Sales on your BookFunnel dashboard and click Delivery Settings
  2. Click the checkbox for Shopify
  3. Highlight and copy your Shopify webhook
  4. Log into Shopify in a separate browser window
  5. Click Settings in the bottom-left corner of your Shopify dashboard, then click Notifications
  6. Scroll all the way down to Webhooks and click Create Webhook
  7. Under Event, select Order Payment and leave the Format as JSON
  8. Paste the Shopify webhook into the URL field and then click Save Webhook
  9. The webhook will appear on the right with this text below it: “All your webhooks will be signed with …”
  10. Highlight and copy that unique verification key
  11. Return to your BookFunnel dashboard and paste the verification key into your “Shopify Verification Key”
  12. Click Save Settings

Now Shopify will send BookFunnel a webhook when you sell an item, and we can verify that it is valid. You will not need to edit these settings again unless you create a new Shopify account.

Shopify Delivery Actions (3 minutes)

BookFunnel needs to know which book(s) to deliver when we receive a webhook from Shopify. To do that, we’ll create a delivery action for each book (or item) that we should deliver. If we receive a Shopify transaction for an item that does not have a BookFunnel delivery action, we will simply ignore it.

  1. Click Sales on your BookFunnel dashboard and click +New Delivery Action
  2. Name your delivery action Example: Book One with Extended Epilogue
  3. Select the book title to deliver from the drop-down menu (you can optionally select additional books if you are selling a boxset or discounted book bundle)
  4. If you have enabled more than one sales platform, select Shopify
  5. Assign a product SKU and then highlight and copy it (the SKU must be unique and can be descriptive)
  6. Open your Shopify dashboard in a separate browser window
  7. Click Products in the side navigation menu and click the name of the product that BookFunnel will deliver
  8. You must already have added the product to Shopify
  9. Scroll down to Inventory and then paste the SKU
  10. Click Save and then return to your BookFunnel dashboard
  11. If you have a sales link for your item, you can paste it into the Item Link field (otherwise, leave Item Link blank)
  12. Leave this delivery action paused until you are ready to activate it
  13. You can optionally customize the delivery email and delivery page settings
  14. Save And Close your new delivery action. Now it is time to test it!

Test Your New Delivery Action

You should test your new delivery action before sharing it with readers to make sure everything is working smoothly.

To test your new delivery action, set the price of your book to $ 0.00 and “buy” your book from your Shopify store. The transaction should appear on your BookFunnel Sales dashboard and you should receive a delivery email.

If you do not receive a delivery email, see tips below.

When The Test Fails

If you test the process and do not receive your delivery email, check your BookFunnel Sales dashboard.

  • If you see the failed transaction under “Recent Transactions”, there should be details on why the delivery failed and what you should check to correct it.
  • If the delivery email was not sent because the delivery action was paused, you can click the send button to send your delivery email manually. Remember to activate your delivery action when you are ready for BookFunnel to send delivery emails automatically (see instructions below).
  • If there is no record of the transaction under “Recent Transactions” on your BookFunnel sales dashboard, something was missed in the Shopify delivery settings. Walk through the delivery settings again.

Please note that once a delivery action is active, BookFunnel will not send a delivery email for a book priced at $0.00 if you are on a First-Time Author plan.

To Activate a Paused Delivery Action

  1. Click Sales on your BookFunnel dashboard
  2. Click the name of the delivery action
  3. Click Edit
  4. Uncheck the “Pause this Delivery Action” box
  5. Save and close your delivery action

A Note on PayPal Payments When Testing

PayPal will not allow you to buy an item with your PayPal account if it matches the seller’s PayPal account. This is a problem because you are both the buyer and seller when testing. To test your new delivery action, use a second PayPal account or pay with a new credit card that is not on your PayPal account. Or, make your book free ($0.00) for testing purposes and avoid the PayPal dance entirely.

Do you want to handle tech support?

NOPE! Of course not. Add this to your receipt email and thank you page so buyers don’t ask you for help:

You will be receiving an email from help@bookfunnel.com with the link to download the book. If you have any trouble, click the help link at the top of the BookFunnel page and they’ll be happy to help.

If you did not receive your download email, click here: https://bookfunnel.com/help

Additional Notes

  • Delivery Actions are available on all BookFunnel plans
  • Each buyer receives a unique download link
  • Buyers have 14 days to download the book files, and can request additional time by visiting BookFunnel.com/help
  • EPUB & MOBI files are watermarked with the buyer’s email address
  • Delivery Action downloads are counted against your monthly download quota (just like a regular download)


I sell through Shopify and accept PayPal payments through Shopify. Do I set up a Shopify delivery action or a PayPal delivery action?

You will create a Shopify delivery action. A PayPal delivery action will only work when you are using PayPal buy buttons on your own website.

Is there any delay between the time a reader buys my book and the time they receive the BookFunnel email?

There shouldn’t be a delay, but there can be internet hiccups that slow down the transaction notification. In our testing, it never took longer than 20 seconds to receive a completed transaction notification, but individual results may occasionally vary.

I already deliver the book files through Shopify. Can you just handle the tech support if someone has trouble?

Yes! You will need to create a delivery action for your item. Then you can customize the email your readers receive from BookFunnel. Since they may have already downloaded the files, you can include text like this in your delivery email:

“You’ve already received the book files, but sometimes they can be tricky to transfer to your reading device. If you have any trouble, you can download your copy of {{title}} from BookFunnel using this link. They have step-by-step instructions and are happy to help if you need additional assistance.”

Will BookFunnel deliver a free book?

If you are on a Mid-List plan or higher, BookFunnel will send a delivery email when you “sell” a free book in your Shopify store.

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