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Create a Giveaway Page That Collects Email Addresses

This type of page will require an email address before allowing a reader to download your free book. We will store any collected email addresses in a CSV on your dashboard. If your plan includes direct integration, BookFunnel can also send you new subscribers to your list automatically. If you do not want your BookFunnel page to require an email address, learn how to set that up here.

If you prefer a simple overview and not a step-by-step this in-depth, find that here.

How To Create a Giveaway Page

To create a giveaway page that collects email addresses:

  1. Click the Add button at the top of your dashboard and select Add New Page
  2. Select the book you want to send to readers from the drop-down menu
  3. Select “Yes, collect the reader’s email address”
  4. Select the opt-in requirement for your new giveaway page
    • The reader is not signing up for a list
    • The reader is required to join my list to get the book
    • The reader can have the book, but give them the option to join
    • The reader needs to already be subscribed to an existing list (Only available with direct integration. Learn more about integration and restricted pages.)
  5. Click Create Page and complete the form (detailed walk-through below)
  6. Click Save And Close to create your new giveaway page

When creating a new giveaway page, the giveaway form has four panels to complete: Giveaway Settings, Landing Page Settings, Thank You Page Settings, and Advanced Settings.

Each section below will walk you through the four panels on the giveaway form.

Giveaway Settings

Giveaway Name This is a convenient reference for you. Example: “Pride and Prejudice link for Facebook ad”

Expiration Date Your link will expire at 11:59 PM PST on the date you select. You can edit this field later.

Download Limit This is the total number of times the book can be downloadedExample: A download limit of 50 will allow 50 people to download your book.

Mailing List Action This was selected when you clicked the opt-in requirement above.

Sign Up Options Ask for the reader’s first and/or last name upon sign up, and select whether or not to confirm their email address

  • If checked, BookFunnel will send an email to the reader to verify that the email address they provided is valid. They can only download the book if they click the confirmation link in our email.
  • If confirmation is unchecked, the reader can immediately download the book. This could mean that a reader submits an invalid email address.

Integration List Select the list you want new subscribers added to automatically. If you do not see the correct list in the drop-down menu, click Refresh to pull your updated lists from your mailing list provider. (Integration List is only available with direct integration. Learn more about integrating with your mailing list provider.)

Landing Page Settings

The “landing page” is the first page a reader will see when they click on your link. Click the Preview button to see what your page looks like as you edit these settings. Click the Preview EU button to see how the page may be altered for residents of the EU/EEA based on your GDPR Settings.

Page Layout Changes the layout of the page and location of the book cover. Only the BookFunnel 2017 layouts support background and accent color changes.

Page Background Changes the background color of the page

Page Accent Color Changes the color of the button and Heading 1

Include 3D effects on book cover Adds a 3D page effect to your book cover

Page Title The internet browser tab will display this above your page at the top of the browser

Heading 1 The first and largest text on the page. If you select a Page Accent Color above, this text will be displayed in the accent color. Select “Use a custom heading” to type your own heading, or select one of our default options. Keep this short and punchy.

Heading 2  This is a smaller font than Heading 1. Select “Use a custom heading” to type your own heading, or select one of our default options.

Pop up Message This is the message that pops up when a reader clicks the “Get my book” button on your landing page. Experts say short and conversational text is the way to go.

Button Text This is the text on the button readers will click on your landing page.

Page Text You can leave this blank, use your book description, or use custom text on your giveaway page. If you leave it blank or use custom text, you will need to edit this section anytime you want to edit the text on this page. If you use the book description default, any changes to your book’s text will automatically sync to this page.

Download Page Settings

This is the page a reader will see after they have submitted their email address and are allowed to download the book file. Click the Preview button to see what your page looks like as you edit these settings. Click the Preview EU button to see how the page may be altered for residents of the EU/EEA based on your GDPR Settings.

Page Layout Changes the layout of the page and location of the book cover. Only the BookFunnel 2017 layouts support background and accent color changes.

Page Background Changes the background color of the page

Page Accent Color Changes the color of the button and Heading 1

Include 3D effects on book cover Adds a 3D page effect to your book cover

Page Title The internet browser tab will display this above your page at the top of the browser

Heading 1 The first and largest text on the page. If you select a Page Accent Color above, this text will be displayed in the accent color. Select “Use a custom heading” to thank your reader for subscribing or to let them know when they can post their review (for example), or select one of our default options. Make sure this page is not identical to your Landing Page Settings above or readers may become confused.

Heading 2  This is a smaller font than Heading 1. Our “You have X days remaining default option will show the reader that they have 14 days to download their copy of the book. Or you can select “Use a custom heading” to type your own heading or choose one of our default options.

Button Text This is the text on the button readers will click to download the book files.

Page Text You can leave this blank, use your book description, or use custom text on your download page. If you leave it blank or use custom text, you will need to edit this section anytime you want to edit the text on this page. If you use the book description default, any changes to your book’s text will automatically sync to this page.

Advanced Settings

Send custom fields when adding readers to my mailing list If your giveaway page is integrated with your mailing list service, you can send extra data along with the reader’s name and email address to your list. Example: the title of the book they received, which marketing effort brought them to your giveaway page, where they signed up (Source: BookFunnel!), etc. Learn more about sending custom fields to your list.

Expired Message This is the message a reader will see if you set an expiration date on your giveaway page it expires.

Redeemed Message This is the message a reader will see if you set a limit on your giveaway page and it is met.

Facebook Pixel Include a Facebook Pixel and track visitors from Facebook ads and organic traffic. Learn more about adding the Facebook pixel to your BookFunnel pages.

You can find the link to share with readers by clicking Books on your BookFunnel dashboard, then click the book title. The Link For Readers will be located next to the page you created.

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