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Facebook Settings: Add your pixel

Facebook requires users to verify their domain in order to use the Facebook tracking pixel. Facebook will no longer report pixel activity on any website or domain you have not verified, including BookFunnel.com links.

To use the pixel on a BookFunnel landing page, you will create a custom domain and then send reader traffic to you custom domain link. Learn how to verify your domain and use the Facebook pixel on BookFunnel.

Step One: Create a Custom Domain

Create a custom domain that you can verify on Facebook. Once you create your custom domain, your landing pages on BookFunnel will have two links you can share with readers:

  1. Your default BookFunnel link https://dl.bookfunnel.com/pageid
  2. Your new custom domain link https://books.yourauthorname.com/pageid

Once your custom domain is created and verified on Facebook, your pixel will be added to your landing pages. Use your custom domain link when you want to collect pixel activity on your BookFunnel landing pages. Facebook will not report any pixel activity when readers view your BookFunnel.com link. Learn more about custom domain links.

Add Pixel to a New Landing Page

  1. Click Add New and create a new landing page.
  2. While completing the form, click Advanced Settings at the bottom to open the advanced options panel.
  3. Your Facebook pixel ID is already saved because you provided it when you created your custom domain.
  4. Select the Page Load Event you want to send to Facebook at the moment a reader views the page.
  5. If creating an Email Signup page, select the Subscribe Event you want BookFunnel to send to Facebook when the reader submits their email address and clicks through to download the book.
  6. Click Save And Close to save your new landing page.

Add Pixel to an Existing Landing Page

You can edit an existing page and add your Facebook pixel.

  1. Click Books on your BookFunnel dashboard.
  2. Click the book title.
  3. Click the Action button next to page you want to add the pixel to.
  4. Select Edit Page.
  5. Click Advanced Settings at the very bottom of the form.
  6. Your Facebook pixel ID is already saved because you provided it when you created your custom domain.
  7. Select the Page Load Event you want BookFunnel to send to Facebook at the moment a reader views the page
  8. If editing an Email Signup page, select the Subscribe Event you want to send to Facebook when the reader submits their email address and clicks through to download the book.
  9. Click Save And Close to save your changes.

Add Pixel to a Sales Delivery Action

Sales delivery actions create download links on BookFunnel.com, not on your custom domain. Because Facebook will not report your pixel activity on a BookFunnel.com domain, you cannot track reader activity on a sales delivery action download page.

Add Pixel to a Group Promo

You can add your Facebook pixel to any group promo on BookFunnel that you create.

  1. Click Promotions on your BookFunnel dashboard.
  2. Click Your Promos.
  3. Click the name of your promo.
  4. Click Action and select Edit Landing Page.
  5. Scroll down and select the Page Load Event you want to send to Facebook.
  6. Click Save And Close.

FAQ

Where can I find my pixel ID?

It is located at the top of your Facebook Ads Manager.

Which Page Load Event should I select?

That depends on what you are trying to track with your Facebook ads.

If you want to track your signup conversion, you probably want to set the Page Load Event to Lead and your Subscribe Event to Complete Registration.

If you are adding a pixel to your sales delivery action, you probably want to select Purchase as your lead event, but it is entirely up to you. BookFunnel will report whichever event you select to Facebook. Facebook offers additional advice here.

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