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Facebook Settings: Add your pixel

Due to upcoming privacy changes, Facebook is requiring users to verify their domain. The pixel will stop working on unverified domains. Learn how to verify your domain.

You can add your pixel to any landing page, group promo, personal bundle, or sales delivery page on BookFunnel.

You must verify your domain before adding your pixel. Learn how to verify your domain.

Add Pixel to a New Landing Page

  1. Click Add New and create a new landing page.
  2. While completing the form, click Advanced Settings at the bottom to open the advanced options panel.
  3. Paste your Facebook pixel ID. The pixel ID is a long number at the top of your Facebook Ads Manager, not the entire block of pixel code.
  4. Select the Page Load Event you want to send to Facebook at the moment a reader views the page.
  5. If creating an Email Signup page, select the Subscribe Event you want BookFunnel to send to Facebook when the reader submits their email address and clicks through to download the book.
  6. Click Save And Close to save your new landing page.

Add Pixel to an Existing Landing Page

You can edit an existing page and add your Facebook pixel.

  1. Click Books on your BookFunnel dashboard.
  2. Click the book title.
  3. Click the Action button next to page you want to add the pixel to.
  4. Select Edit Page.
  5. Click Advanced Settings at the very bottom of the form.
  6. Paste your Facebook pixel. The pixel ID is a long number at the top of your Facebook Ads Manager, not the entire block of pixel code.
  7. Select the Page Load Event you want BookFunnel to send to Facebook at the moment a reader views the page
  8. If editing an Email Signup page, select the Subscribe Event you want to send to Facebook when the reader submits their email address and clicks through to download the book.
  9. Click Save And Close to save your changes.

Add Pixel to a Sales Delivery Action

You can edit a sales delivery action and add your Facebook pixel to the buyer’s private download page. The pixel will fire when your buyer clicks through to the download page after receiving the delivery email.

  1. Click Sales on your BookFunnel dashboard.
  2. Click the name of the delivery action.
  3. Click the Action button and select Edit Action.
  4. Scroll down and paste your Facebook pixel.
  5. Select the Page Load Event you want to send to Facebook.
  6. Click Save And Close.

Add Pixel to a Group Promo

You can add your Facebook pixel to any group promo on BookFunnel that you create.

  1. Click Promotions on your BookFunnel dashboard.
  2. Click Your Promos.
  3. Click the name of your promo.
  4. Click Action and select Edit Landing Page.
  5. Scroll down and paste your Facebook pixel.
  6. Select the Page Load Event you want to send to Facebook.
  7. Click Save And Close.

FAQ

Where can I find my pixel ID?

It is located at the top of your Facebook Ads Manager.

Which Page Load Event should I select?

That depends on what you are trying to track with your Facebook ads.

If you want to track your signup conversion, you probably want to set the Page Load Event to Lead and your Subscribe Event to Complete Registration.

If you are adding a pixel to your sales delivery action, you probably want to select Purchase as your lead event, but it is entirely up to you. BookFunnel will report whichever event you select to Facebook. Facebook offers additional advice here.

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