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  3. How To Create a Sales Landing Page
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  3. How To Create a Sales Landing Page

How To Create a Sales Landing Page

In order to create a sales landing page, your book needs to be uploaded to BookFunnel first. You don’t have to upload the EPUB or MOBI files if you are only making a sales landing page. A sales page only requires the book title, description, and book cover. If you think that you might want to distribute your book on BookFunnel someday, upload the book files too. You’ll save future you some time.

Once your book is uploaded, you can create your sales landing page:

  1. Click Sales and then click Landing Pages
  2. Click New Sales Page
  3. Complete the form (detailed walk-through below)
  4. Experiment with the price fields and then click preview to see how the page changes Example: Add a Retail Price that is higher than your direct price or store price and we’ll slash through the retail price on the sales landing page (additional examples below)
  5. Click Save and Close
  6. You can find the link to your sales landing page by clicking Sales on your BookFunnel dashboard, then clicking Landing Pages. The Link For Readers will be located next to the page you created.

When creating a new sales landing page, the form has three panels to complete: Sales Landing Page Details, Landing Page Settings, and Advanced Settings.

Each section below will walk you through the three panels on the giveaway form.

Sales Landing Page Details

Page Name This is a convenient reference for you. Example: “Pride and Prejudice link for Spring Fling Sales Promo”

Book to Display

Expiration Date Your sales landing page will expire at 11:59 PM PST on the date you select. You can edit this field later.

Direct Sales Link The direct link to the book in your online store. Leave blank if you are not selling the book direct.

Direct Sales Price USD and EUD The price of the book in your online store. If your store is USD only, leave the EUD field blank. If your store supports EUD, your page will display the price in EUD when a reader visits from a European country. You can also use text in this field like “ON SALE NOW ONLY $2.99.” If you aren’t sure how it will look, try it! Type in some text and then click Save, then click Preview.

Store Links

  • If you are a Books2Read author, provide your universal book link and we’ll grab your store links automatically. When a reader clicks a store link on your sales landing page, they will bounce through B2R and then to the store they selected. If you don’t want readers to bounce through B2R, paste your store links in manually.
  • If you don’t have a Books2Read universal book link, just paste in the buy links for each store you would like the sales page to link to.

Store Price in USD and EUD The price of the book in these retail stores. If your book is not available outside the US, leave the EUD field blank. If your book is available outside the US, you have the option to provide the price in EUD. When a reader visits your page from a European country, your page will display the price in EUD. If your book is priced differently in each store, leave the price field blank so that readers are not mislead.

Retail Price in USD and EUD Provide a retail price and we’ll slash through to make your offer even more enticing like this: $9.99. Think of the retail price like the MSRP at a car dealership– it exists to convince you that you’re getting a great deal. You can also use text if you want the page to show REGULAR PRICE $9.99. Experiment with text and then click Save, then click Preview to see how it looks!

Landing Page Settings

These settings control the color, layout, and text on your sales landing page. Click the Preview button to see what your page looks like as you edit these settings.

Page Layout Changes the layout of the page and location of the book cover.

Page Background Changes the background color of the page

Page Accent Color Changes the color of the button and Heading 1

Include 3D effects on book cover Adds a 3D page effect to your book cover Make sure to disable this on a boxset image or non-standard book cover.

Page Title The internet browser tab will display this above your page at the top of the browser

Heading 1 The first and largest text on the page. If you select a Page Accent Color above, this text will be displayed in the accent color. Select “Use a custom heading” to type your own heading, or select one of our default options.

Heading 2 This is a smaller font than Heading 1. Select “Use a custom heading” to type your own heading, or select one of our default options.

Page Text You can leave this blank, use your book description, or use custom text on your sales landing page. If you use the book description default, any changes to your book’s text will automatically sync to this page.

Advanced Settings

Expired Message This is the message a reader will see if you set an expiration date on your sales landing page.

Facebook Pixel Include a Facebook Pixel and track visitors from Facebook ads and organic traffic. Learn more about adding the Facebook pixel to your BookFunnel pages.

Playing With the Price Settings

You can experiment with the price settings until the page looks exactly the way that you want. We’ve included some examples of price settings and how they look on the sales landing page below.

Retail store links only, no direct sales link provided
Direct Price “(blank)” Store Price “2.99” Retail Price “7.99”
Direct sales link and all store links (purchase prices not provided)
Direct Price “(blank)” Store Price “(blank)” Retail Price “(blank)”
Amazon store link only, KU text added to page text
Direct Price “(blank)” Store Price “(blank)” Retail Price “(blank)”
Direct sales link and all store links provided
Direct Price “2.99” Store Price “2.99” Retail Price “7.99”

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