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Post, Edit, and Manage a Group Promo

Post a new promo and recruit authors to sign up.

Post a Promo

To post a new group author promotion:

  1. Click Promotions on your BookFunnel dashboard.
  2. Click Post a New Promo in the top-right corner.
  3. Choose either a newsletter builder or sales promo (More info below on the two types of promos if you aren’t sure).
  4. Complete the form (detailed walk-through below).
  5. Click Post Promo. You will receive an email confirmation with details and a direct link to your promotion.
  6. Click Add Link at the top to add your own book.
  7. Click Edit next to Landing Page Details and design your landing page.
  8. Share the promo on Facebook (join our Facebook group!), K-Boards, or anywhere else authors in your genre lurk. The link to share with authors is displayed at the top of your promo.

Once your promo is posted, it is added to the Promotions board and other authors can sign up. At 10:00 am CST, BookFunnel will send the details to every author that is currently following your genre.

Join Your Own Promo

Once you have posted your promotion, add your own books to it!

To join your own promo:

  1. Click Promotions on your dashboard and then click Your Promos
  2. Click the name of your promotion
  3. Click Join Promo at the top of the promo page and submit your book link

Respond to Authors

Interested authors may ask questions about before they sign up. Try and be responsive. Authors can preview your promo’s landing page, so be sure you’ve added your own books and header image (if you have one) under Landing Page Details.

If an author sends you their BookFunnel link directly, click Add Link at the top of your promotion to add it manually.

Reject Books

When an author submits a book, it is automatically “in.”

You can reject book submissions and delete them. All books that have been rejected (or withdrawn) will be listed in the Deleted Links table. You can view the deleted links below the list of active books.

To reject a book from your promo:

  1. Click Promotions on your dashboard and then click Your Promos.
  2. Click the name of your promotion.
  3. Click the trash icon to the left of the book you want to remove.
  4. As a courtesy, please include a quick note to the author letting them know why you are removing their book (book cover is NSFW, doesn’t fit this genre, etc.)
  5. Click Remove Link.

Restore a Deleted Book

Did you delete a book by mistake? Or maybe you want to remove a book temporarily so that the author can provide additional information? You can reinstate any deleted link. Do not restore any link that was withdrawn by its author.

  1. Click Promotions on your dashboard and then click Your Promos.
  2. Click the name of your promotion.
  3. Scroll down to the Deleted Links table.
  4. Click the restore icon to the left of the deleted book.
  5. Be sure and send the author an email to let them know you reinstated their link. You can email the author directly by clicking their contact name in the list of books.

Communicate With Participants

Use the “Send Update” button to send a note to every participating author. Need to change the start date or want to share the Dropbox link for the social media images? Use that “Send Update” button and we’ll email everyone.

If you need to communicate privately with one participant, click their name on the promo and send them a direct email.

Each author will receive their own, unique tracking link that they should share with readers. This allows BookFunnel to track how much reader traffic each author is contributing. When an author shares their tracking link, each reader they send to the promo will be tallied in the “Shares” column on the promo. More information on statistics below.

After an author joins your promo, they will see their tracking link at the top of the promo on their dashboard. It will also be included at the bottom of every “Send update” message you send.

If any participant contacts you for their tracking link, tell them to view the promo on their dashboard to find it. Don’t try to build them a frankenlink based on their giveaway ID.

In-Depth Promo Form Help

Promotion Name This is helpful in identifying your promotion. Example: 12 Days of Cozy Mysteries in July.

Promotion Type Is your promo going to find new mailing list subscribers or sell books?

  • A “newsletter builder” is a promo where every author offers a free book (or sample). Most authors in the promo will require a reader to subscribe to their newsletter in exchange for downloading the free book.
  • A “book sales promo” is where every author submits a sales landing page that sends buyers to buy the book, either directly from the author’s online store or at the bookstore of their choice.. Readers are not joining a mailing list or providing their email address. If you opt to restrict a sales promo to one specific store, BookFunnel will only show the store link you specified on each sales landing page.

BookFunnel will automatically restrict the links to the correct type when an author submits a book to your promo. A promotion can only accept sales landing pages or download pages, never both. Once your promo is live, you cannot change the promo type.

Contact Name and Email We strive to protect your privacy. We will not share your account name or account email with any other author or service. Please provide a contact name and contact email address that you are comfortable sharing with other authors.

Submission Deadline This is the last date you will accept submissions. Your promo will automatically close submissions after the deadline has passed. New authors cannot see it after submissions have been closed.

Start/End Dates The dates your promotion will run. Your promo will become active at 12:00:01 AM UTC on the start date selected, and end at 11:59:59 PM PST on the end date selected. You can edit these dates up until the promotion has ended if necessary.

Bundle Link This is the promo’s URL on BookFunnel. Select the link from the drop-down menu or click Edit to create a new link. If you try to select a URL and BookFunnel tells you the “Bundle link is already in use in another bundle”, open a new browser window and click Bundles on your dashboard. Select the bundle that is currently published with the URL you were trying to use and edit it. Click inside the Bundle URL drop-down menu and select the top BLANK line. Then click save. Now switch back to your Promo post and you will be able to select the URL.

Discussion Link If you are discussing your promo on Facebook or some other public platform, you can link to it here. If the discussion is taking place in a private group or forum, only authors in that group will be able to see your post. Join our Facebook Author Group and Promos Group.

Submission Requirements Tick the boxes that suit your promo so that authors can determine whether or not their book is a good fit.

Authors may have to pay money to join this promo This requirement can be used if you will be running Facebook ads or boosting posts and would like to request (or require) every author to contribute towards the cost. Some organizers have also used it when their promo has a high list size requirement, but they are willing to accept a small/non-existent list if the author will pitch in for ads or boosted posts. Requiring authors to pay a fee to join your promo is frowned upon, but does not currently violate the rules. If it becomes a problem in the future, that may change.

Promo Description Describe the promotion so that authors can determine if they are a good fit. Is this an unlimited promo, or does it only have space for six books? Do all participants need to share with their newsletter or social media X times? Is this for KDP Select Samples only?

Close Submissions on Your Promo

You can close submissions on your promo if you would like to pause or suspend signups.

To close submissions on your promo:

  1. Click Promotions on your dashboard and then click Your Promos.
  2. Click the name of your promo.
  3. Click the Close Submissions button near the top of the screen.

Edit Your Promo

You can edit your promo while it is recruiting and running. Once it is finished, you cannot edit the promo or reactivate it.

To edit your promo:

  1. Click Promotions on your dashboard and then click Your Promos.
  2. Click the name of your promo.
  3. Click the Edit button.
  4. Make any changes and then click Save Promo.
  5. If you have changed any values critical to the promo, click Send Update and let authors that have submitted their links know about the changes.

Delete Your Promo

If you want to delete your promo:

  1. Click Promotions on your dashboard and then click Your Promos.
  2. Click the name of your promo.
  3. Click Delete Promo.
  4. Any author that has submitted their link will be notified that you have canceled the promotion. A record of your promo will remain on their dashboard as “Canceled”, but will not be visible to anyone else.

Promo Statistics

As the organizer of a promo, you can see (1) the total number of views by unique visitors, the total number of book covers that have been clicked, and total number of books claimed for the entire promo, as well as (2) those stats per book.

Promo Landing Page Details (Global Promo Stats)

To view the total number of views, clicks, and books claimed for the entire promo, click Promotions on the BookFunnel dashboard and then click the name of the promo. In the Landing Page Details, you will see three columns of statistics:

Views: The total number of views by unique visitors your promo has received.

Clicks: The total number of book covers that have been clicked in the promo.

Claims: The total number of books that have been claimed (if giveaway links) or downloaded (if download links).

Statistics By Book

To view the total number of views (referred to as “shares” in the promo), clicks, and claims for each book, click Promotions on the BookFunnel dashboard and then click the name of the promo.

In the Promo Participants table, you will see three columns of statistics to the right of each book title:

Shares: The total number of readers sent to the promotion by this author.

Clicks: The total number of clicks this book cover received.

Claims: The total number of readers that have claimed/downloaded this book.

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