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Sell Your Book on Payhip and We’ll Deliver

Difficulty: Easy

With BookFunnel Delivery Actions, you can sell your book on Payhip and we will generate a unique, private download link and send it to your buyer automatically! We’ll also handle any tech support if the reader has trouble transferring the book to their reading device. Learn more about delivery actions and how they work.

Ready to get started? First we will save the delivery settings for Payhip, and then we will create a delivery action for your book.

Payhip Delivery Settings (5 minutes)

It takes about five minutes to save the delivery settings for your Payhip account, but you only have to do this one time. This delivery setting tells Payhip to notify BookFunnel when you sell a book (using a webhook). It also allows us to verify that a purchase transaction is legitimate before we send a delivery email.

To set the delivery settings for your Payhip account:

  1. Click Sales on your BookFunnel dashboard and click Delivery Settings
  2. Click the checkbox for Payhip
  3. Highlight and copy your Payhip webhook
  4. Log into Payhip in a separate browser window. Click Account in the top-right corner of your Payhip dashboard, then click Settings, and finally click Developer (or just click here)
  5. Paste the Payhip webhook into the “Ping Endpoint” field
  6. Highlight and copy Your API Key
  7. Click Save Settings and then return to your BookFunnel dashboard
  8. Paste the API key into the field marked “Your Payhip API Key”
  9. Click Save Settings

Done! You have integrated your Payhip online store with your BookFunnel account. Next we will create the delivery action for each book you are selling.

Payhip Delivery Actions (3 minutes)

BookFunnel needs to know which book to deliver when we receive a webhook from Payhip. To do that, we’ll create a delivery action for each book (or item) that we should deliver. If we receive a Payhip transaction for an item that does not have a BookFunnel delivery action, we will simply ignore it.

  1. Click Sales on your BookFunnel dashboard and click +New Delivery Action
  2. Name your delivery action Example: Book One with Extended Epilogue
  3. Select the book title to deliver from the drop-down menu
  4. If you have enabled more than one sales platform, select Payhip
  5. Log into Payhip in a separate browser window and view your dashboard
  6. Locate the item we will be delivering and click the View button
  7. Click inside the URL address bar at the top of the web browser and copy the link for your item
  8. Return to your BookFunnel dashboard and paste the Payhip Item Link
  9. Leave this delivery action in test mode until you are ready to activate it
  10. You can optionally customize the delivery email and delivery page settings
  11. Save And Close your new delivery action

Payhip Sales Process

What exactly will readers experience when they buy the book from Payhip?

Payhip is the seller, and your buyer can instantly download the book files from Payhip’s receipt email. You cannot turn this off. Some readers already know how to transfer files around, so this is convenient for them.

Many, however, will struggle with the download process. For that reason, let your buyers know that they can also get the book from BookFunnel. Buyers will receive a separate (second) email from help@bookfunnel.com, which will contain a BookFunnel download link. If they had trouble with the Payhip files, or just think BookFunnel is super awesome, they can use the BookFunnel link to download the book.

Do you want to handle tech support?

NOPE! Of course not. You want buyers to contact BookFunnel if they have trouble. How do you do this? Easy!

Edit the text in Payhip’s receipt email, so that buyers know that they will receive a separate BookFunnel email shortly. Remind them that it’s ok to ask for help if they need it.

  1. Log into Payhip in a separate browser window.
  2. Click Account in the top-right corner of your Payhip dashboard, then click Settings, and finally click Advanced Settings (or just click here).
  3. Under Email Receipt, edit the text in the receipt email and remember to save your changes.

Not sure what to say? Try something along these lines:

Thank you for your purchase! You can download the book files instantly by clicking Download Now.

If you have any trouble transferring the book files to your reading device, don’t worry! You will also receive a separate email from help@bookfunnel.com, which contains a link to download this book from BookFunnel. If you have any trouble with their download process, you can click the help link at the top of the BookFunnel download page and a member of their support team will be happy to lend a hand.”

If you did not receive your download email, click here: http://bookfunnel.com/help

Test your new delivery actions to make sure everything is working as expected.

Put your new delivery action into “test mode” and BookFunnel will only send a delivery email if the buyer’s email address matches one of the “test email addresses” provided. Set the price to $ 0.00 and “buy” your book from Payhip (using one of your test email addresses) and BookFunnel will send a delivery email. This allows you to test the entire process before you make the delivery action live.

Remember to turn off test mode after you have checked everything and are ready to activate the delivery action. Please note that once a delivery action is live, BookFunnel will not send a delivery email for a book priced at $0.00 if you are on a First-Time Author plan.

Add Test Email Addresses

You can view and manage your test email addresses on your dashboard:

  1. Click Sales on your BookFunnel dashboard and click Delivery Settings
  2. Your test emails are displayed at the top of the Delivery Settings dialogue
  3. Add or remove test emails in the test email address field.
  4. Separate email addresses with one space.

Example: author@gmall.com litfic@gmall.com testing@gmall.com

A Note on PayPal When Testing

PayPal will not allow you to buy an item with your PayPal account if it matches the seller’s PayPal account. This can create a problem because you are both the buyer and seller when testing. If you want to test your new delivery action (and do not want to make it free), you will need to use a different PayPal account (not the one Payhip is connected to), or pay with a separate credit card that is not on your PayPal account.

Additional Notes

  • Delivery Actions are available on all BookFunnel plans
  • Each buyer receives a unique download link
  • Buyers have 14 days to download the book files, and can request additional time by visiting BookFunnel.com/help
  • EPUB & MOBI files are watermarked with the buyer’s email address
  • Delivery Action downloads are counted against your monthly download quota (just like a regular download)

Don’t see support for your favorite sales platform? Drop us a line and let us know!


If I sell on Payhip, who pays US sales tax and EU VAT?

When you sell your book through Payhip, you are not the seller. You are licensing a copy of your book to Payhip’s store, and they pay out royalties when your books are sold through their store. Payhip is the seller of the item, and they collect and remit EU VAT when required.

Payhip is located in the UK and they do not have a nexus in the US. As of this writing (October 2017), Payhip is not required to collect US state sales tax because they do not have a nexus in a US state. Please note that tax laws are subject to change and often do, and we will attempt to keep this article current. If you have any questions about sales tax, please contact your local tax professional.

I sell on Payhip and accept PayPal payments through them. Do I set up a Payhip delivery action or a PayPal delivery action?

You will create a Payhip delivery action.

Does BookFunnel send a delivery email, even if the buyer downloads the book file from Payhip?

Yes, we will always send a delivery email to your buyer.

I already deliver the book files through Payhip. Can you just handle the tech support if someone has trouble?

Yes! You will need to create a delivery action for your item. Then you can customize the email your readers receive from BookFunnel. Since they may have already downloaded the files, you can include text like this in your delivery email:

“You’ve already received the book files, but sometimes they can be tricky to transfer to your reading device. If you have any trouble, you can download your copy of {{title}} from BookFunnel using this link. They have step-by-step instructions and are happy to help if you need additional assistance.”

What is the purpose of the API key?

By providing the API key from Payhip, we can confirm that the delivery request we receive is valid.

Will BookFunnel deliver a free book?

If you are on a Mid-List plan or higher, BookFunnel will send a delivery email when you “sell” a free book on Payhip.

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