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Certified Mail and Advanced Review Copies (ARCs & Beta Reader Copies)

BookFunnel Certified Mail allows you to send a private, non-shareable download link to up to 500 members of your review team per month. You compose the outgoing message and BookFunnel will email each reviewer a unique link to download the book.

What is Certified Mail?

A Certified Mail campaign is crafted by you and sent out from help@bookfunnel.com. You write the body of the email and decide how long the book should be available to your reviewers (5, 7, or 14 days). You can opt to send a reminder email and include additional review instructions in that email. Once you have drafted the outgoing email, you can send yourself a test email to see exactly what the campaign email will look like when your reviewers receive it. Check for typos and once it looks good, paste the emails for your review team and send the campaign, and help@bookfunnel.com will send out your book links.

The email addresses you send Certified Mail campaigns to must be vetted and engaged readers. If they are not, our Certified Mail emails could be marked as spam, which could damage our ability to email everyone. We aren’t a mailing list service, so please don’t use Certified Mail for marketing (use this option or this option instead!) or to send review copies out to strangers on the internet.

Learn how to create a Certified Mail campaign here.

Features of Certified Mail

  • Each reviewer gets a unique link that can’t be shared online with others.
  • Both the EPUB and MOBI are watermarked with the reviewer’s email address to discourage piracy.
  • You can optionally send a reminder email halfway through the campaign.
  • Certified Mail comes from our help desk, so reviewers can simply reply to request assistance.
  • You receive a summary email after the campaign closes which details which reviewers downloaded the book.
  • Campaigns can be set to run for 5, 7 or 14 days

What Does the Reminder Email Say?

If you check the box to send a reminder email halfway through your Certified Mail campaign, the body of that email will say one of two things:

If they HAVE downloaded the book:

“It looks like you downloaded your copy of {{title}}.”

The reminder email also offers help and includes the review instructions you provided (if you chose to include them, and you want to include them, even if it is just a promise to follow-up with them soon).

If they HAVE NOT downloaded the book yet:

“It looks like you haven’t downloaded your copy of {{title}}.”

The reminder email then includes the download link again, offers help, and includes the review instructions you provided (because you definitely included review instructions, right?).

Ready to Get Started?

Learn how to create a Certified Mail campaign here.

Certified Mail for One: “Gift a Book”

If you just want one person to get a private link, you can use our Gifting feature. Book Gifting includes the watermarking of Certified Mail without the hassle of building a campaign and reminder email. Most authors use this when they are awarding a reader a prize (“You won a copy of Book_Title in our raffle! Enjoy!”) or when they want to send the book to a single reviewer.

FAQ

Why the email limit?

BookFunnel is not a mailing list provider. We have limits to the number of emails we can send per hour just like you do. If we send 20,000 emails on your behalf (or 5000 for you, and 5000 for another author, etc.), we run the risk of our email provider throttling all of our emails, including emails with book attachments.

Readers get furious if their books don’t arrive within 30 seconds. Throttling can (and has!) resulted in delays as long as 6 hours. We don’t want to repeat that experience ever again. 🙂

Can I use Certified Mail for non-ARC campaigns?

That depends. The email addresses you send Certified Mail campaigns to must be vetted and engaged readers. You can use it to send books that aren’t review copies, but the readers you are sending to must know the email is coming and have opted-in already.

If Certified Mail is reported as spam by an irritated reader, our ability to email everyone can be jeopardized. We aren’t a mailing list service, so please don’t use Certified Mail for marketing.

We have other options for you that are much more flexible! Consider using a download page that collects email addresses, or even a Restricted Page.

Can I add more email addresses to the campaign after I send it?

Once a campaign has been sent out, you can’t add more emails to it. You can easily duplicate the campaign (without email addresses) and send the copy to any stragglers. Learn how to do this here.

How can I send my ARC to new reviewers as I find them? I don't email everyone the book at once like this.

You can use a download page that collects email addresses, and email the link to it out as you find reviewers that are interested in your book. If you have Integration on your account, you will want to use a Restricted Page. Compare Certified Mail and Restricted Pages here.

Shouldn't the email come from me instead of BookFunnel?

If you would prefer to email your readers directly, we have ways to make that happen! You can still track who is downloading your book and trust that the files are watermarked if you use either:

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