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Step-by-Step: Certified Mail Campaign

Use Certified Mail to send ARCs (Advanced Review Copies or Advanced Reader Copies) to each member of your review team.

Create a Certified Mail ARC Campaign

  1. Click Certified Mail on your BookFunnel dashboard
  2. Select the book from the drop-down menu. If you haven’t uploaded the book yet, click Add New on your dashboard and upload the book.
  3. Paste your list of email addresses, one per line. The easiest way to do this is to view your review team spreadsheet and simply highlight and copy the email address column and paste it all at once into the address box. If you want to include first names too, highlight the first names AND email addresses in your spreadsheet, and then paste them all at once.
  4. If “variables” intimidate you, just ignore them. You don’t have to use variables at all.
  5. You can keep the default subject line, greeting, and body text, or you can customize them.
  6. Check the box if you would like your reviewers to receive a reminder email halfway through the campaign.
    • Always include review instructions, even if it is just a promise that they will hear from you with more information soon. This really helps cut down on the number of “Now what do I need to do?” emails you will receive from eager readers.
  7. Click Save Campaign and review your form
  8. Send yourself a test email to check for typos or omissions
  9. If everything looks good, click Send Campaign
  10. Your campaign will be queued, and BookFunnel will email you once the campaign has been sent (typically within ten minutes).

Duplicate a Certified Mail ARC Campaign

If you forgot a few readers in the first round and need to send out more review copies, it is easy to duplicate your Certified Mail campaign.

  1. Click Certified Mail on your BookFunnel dashboard
  2. Click the duplicate button next to the left of the campaign you want to copy.
  3. Select “Without Readers” to duplicate a campaign and send it to different readers. Select “With the same readers” to send another campaign to the same email list.
  4. The duplicate will appear at the bottom of your list of campaigns. Click the name of it to edit.
  5. Select a new book or make any necessary changes to the campaign.
  6. Click Save Campaign and review your form
  7. Send yourself a test email to check for typos or omissions
  8. If everything looks good, click Send Campaign
  9. Your campaign will be queued, and BookFunnel will email you once the campaign has been sent (typically within ten minutes).

Once the campaign has been sent, email your review team! Let them know to check their inboxes. Certified Mail campaign emails will come from help@bookfunnel.com. Please ask reviewers to search all of their inboxes, including Promotions and Junk/Spam to find the email we sent them.

FAQ

What is an ARC?

In this knowledge base, ARC refers to Advanced Review Copies or Advanced Reader Copies.

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