Print Codes

Print codes are ebook download codes that you can share with readers at in-person events. Generate a batch of 100 unique codes and print them on bookmarks, postcards, flyers… any promotional material, really!

Each code is good for one download and once it is redeemed, it can’t be used again. Book files are watermarked with the reader’s personal information and readers are invited to join your mailing list when they redeem their book code.

When Would I Use Print Codes?

Use print codes when selling or sharing your ebooks with readers at live, in-person events when you want each reader to receive a unique, non-shareable download code.

If you want to print the same code on every postcard or bookmark read this help article instead.

Here are some examples of BookFunnel print codes in action:

  • Provide printed cards with unique download codes after a buyer purchases your ebook at book signings, conferences, or trade shows
  • Sell your print books and slip a bonus ebook download into their shopping bag
  • Offer samples or previews of your published works on the back of your business cards
  • Reward fans at book signings by tucking a bookmark into their paperback after signing it (with a code to download an extended epilogue or bonus scene):

A giveaway page on BookFunnel allows anyone to download your book if someone (hopefully you, but possibly another reader) gives them the link. A print code is something that you distribute to one reader at a time. It is a unique code that can only be used once and cannot be shared online with others. Once a print code is redeemed, it’s gone!

If you want readers to share the link with others, or you want to keep it simple and just print the same link on all of your postcards/business cards, create a giveaway page instead. Learn how to use download pages and giveaway pages on printed materials.

How Does It Work for Readers?

You give readers a card that directs them to MyBookCode.com where they enter their code to get the book.

The reader must provide their email address (for watermarking) and are then invited to join your mailing list. If they choose to opt-in, their email address will be added to your mailing list or to a CSV. The reader is then bounced to their private download page on BookFunnel where they can download the book within 14 days.

How Long and How Many?

A batch of print codes can remain active for up to 18 months after the date they are generated. You decide! Once a code has been redeemed by a reader, that code is deactivated.

You can generate up to 500 print codes per month. If you need a larger print run, please contact support@bookfunnel.com.

How to Create a Batch of Print Codes

Step One – Create a batch of print codes
  1. Click Print Codes on your BookFunnel dashboard and then click +New Print Batch
  2. Name the batch Example: RWA Bonus 2018
  3. Select the book to deliver
  4. Select the total number of codes you need (up to 500 generated codes/month)
  5. Determine how long the codes need to remain active once you generate them.
  6. If you want to invite readers to join your list, select your mailing list from the drop-down menu (Export CSV if your plan does not include Integration)
  7. Design your download page by opening the Delivery Page Settings. This is the page a reader will see after they submit their code and are ready to download the book.
  8. Save your batch. We’re not ready to generate the codes just yet.
Step Two – Testing and planning

Generate a test code and walk through the process exactly as a reader would. The print codes in your batch have not been generated yet, so now is the time to check the details of the batch closely. Leave the batch saved and wait to generate the codes until you are ready to print them. Once they are generated, the quantity cannot be changed.

To create a test code:

  1. Click Print Codes on your BookFunnel dashboard
  2. Click the name of the batch
  3. Click Generate Test Code
Step Three – Generate print codes

Once you are ready to print your codes, it’s time to generate them!

  1. Click Print Codes on your BookFunnel dashboard
  2. Click the name of the batch
  3. Click Generate Codes
Step Four – Save your print codes
  1. Click Print Codes on your BookFunnel dashboard
  2. Click the name of the batch
  3. Click Download Codes to save the CSV to your computer

You’ve got your print codes and now you’re ready to print. Learn how to print your codes.

When printing, your postcard/bookmark/marketing material must include:

  1. MYBOOKCODE.COM, which is the website that a reader must visit in order to redeem the code
  2. The code that the reader will use to redeem the book Example: XXX-XXX-XXX
  3. Learn how to print your codes.

How Do I Print the Codes?

The simplest option is to print your codes on Avery labels/stickers and then apply them to your business cards, postcards, flyers, etc. If you find mail merges intimidating, we have a help video and article that will walk you through creating a PDF of labels that you can print at home. Learn how to turn a CSV of codes into a printable sheet of labels.

Here is an example of how a printed postcard might look if you print the codes onto stickers and apply them to a postcard:

If you want the print codes to be printed on your postcard (or any marketing product) and not do it yourself with labels or stickers, contact a professional print service so that they can help you. Here is an example of how a business card might look if you have the unique codes professionally printed on the card:

FAQ

Can I require readers to opt-in to my mailing list?

You can’t require the reader to opt-in when using print code. Instead, print a giveaway link on your marketing materials. A giveaway can require the reader to join your mailing list in exchange for a book.

How much does it cost to generate print codes?

When a reader redeems a code and downloads the book, the download is counted towards your plan’s monthly download limit. There is no charge to generate print codes.

Can I generate print codes on my BookFunnel plan?

All Mid-List, Bestseller, and publisher plans can generate print codes. First-Time Author accounts can print their BookFunnel short links instead.

What happens to my print codes if I downgrade to the First-Time Author plan?

Any generated print codes will be deleted when you downgrade to a plan that does not include this feature. Deleted print codes cannot be restored.

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