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Keep Unsubscribers Off Your Mailing List

There are two settings on your BookFunnel dashboard that can keep people off your list that have either a) signed up for it already and/or b) signed up in the past and UNSUBSCRIBED or marked you as spam.

Click Settings on your BookFunnel dashboard to see the options.

Don’t Allow Subscribers to Opt-in Again

You can tick the box to “Don’t allow subscribers to opt-in again if they have already downloaded the offered book”.

This setting will check to see if the same email address has already signed up for the same book on BookFunnel. If they have already signed up for the same book, a message will direct them to download the book again from their BookFunnel Library without requiring them to “sign up” again.

This prevents them from adding their email address to your CSVs and getting imported to your mailing list over and over again.

“Only apply this if the reader is subscribing through a group promotion”

This setting appears after you tick the “Don’t allow subscribers to opt-in again if they already have this book”. If you enable this setting, it will only apply to readers that try to sign up for a book they have already received through a BookFunnel promo.

It will not apply to any reader that signs up through a BookFunnel landing page you are sharing elsewhere (like your author website or on social media).

Don’t Allow Unsubscribers to Opt-in Again aka “Block readers from signing up again”

You can enable a setting on your BookFunnel dashboard that will block anyone that has unsubscribed from your list, or has marked you as spam, from signing up again.

Click Settings on your BookFunnel dashboard to view the setting. I don’t have this checkbox on my dashboard.

“Only apply this if the reader is subscribing through a group promotion”

This setting appears after you tick the “Don’t allow subscribers to opt-in again if they have unsubscribed from my list in the past” setting. If you enable it, it will only apply to readers that try to sign up for your mailing list from a BookFunnel group promo. It will not apply to any other BookFunnel signup page.

It will also block people from getting the free download.

How Does It Work?

When an email address is submitted through one of your opt-in BookFunnel signup pages, we reach out to your mailing list and check their “status”.

  • If your mailing list provider says they are “new”, they can get the book!
  • If your mailing list provider says they are “already subscribed” or “active”, they can get the book!
  • If your mailing list provider says they are “unsubscribed”, they cannot get the book and cannot sign back up for your mailing list. A default message says “I’m sorry, this offer is only available to new readers and you have subscribed to this author’s mailing list in the past.”

What Are the Requirements?

In order to use this setting:

  • Your BookFunnel account must be integrated with your mailing list service.
  • Your BookFunnel landing page must require an email address and either require opt-in or have opt-in be set to optional
  • You must be ok with blocking any unsubscribed reader from ever signing up again, even if they unsubscribed from your list three years ago and are genuinely interested in your books again

I Don’t Have that Checkbox Setting

Your BookFunnel plan must include Integration in order to use this setting. If you are on a First-Time Author plan or a Mid-List plan without added Integration, we can’t communicate with your mailing list service, so you don’t have this option.

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