Most timestamps and processes on BookFunnel are in Eastern Standard Time (in the United States, not AEST – Australian Eastern Standard Time). There are a few instances where we chose to use UTC or Pacific Time. Details below.
Eastern Standard Time (US)
- All timestamps in all CSVs (when a reader consents to join your list, when a reader downloads the book)
- Claim and consent timestamps when a reader is added to your mailing list through direct integration
- Certified Mail campaigns
- Pre-order delivery actions begin sending at 12:01 AM EST on release day
UTC (or Coordinated Universal Time)
When you create a promo and set its start date, the promotion will “go live” at 12:01 am UTC on the date you set. This means you can safely tell your authors to share the promo on August 1 and know that no matter where they are in the world, the readers that they share it with can check out the promotion.
Pacific Standard Time
All group author promos will end at 11:59:59 pm Pacific Time.
All landing pages with an expiration date will expire at 11:59:59 pm Pacific Time on the date selected.
Central Standard Time
None of the tools on BookFunnel are in CST, but we are!
We’re scattered across Texas and Iowa, so if you email us at 2:30 am CST, we’re (probably) sleeping and will answer your email soon. 🙂