1. Home
  2. Delivery Actions
  3. Sell Your Book With Selz and We’ll Deliver

Sell Your Book With Selz and We’ll Deliver

Difficulty: Moderate

With BookFunnel Delivery Actions, you can sell your book through Selz, and we will generate a unique, private download link and send it to your buyer automatically! We’ll also handle any tech support if the reader has trouble transferring the book to their reading device. Learn more about delivery actions and how they work.

Ready to get started? First we will save the delivery settings for Selz, and then we will create a delivery action for your book.

Selz Delivery Setting (5 minutes)

It takes about five minutes to save the delivery settings for your Selz account, but you only have to do this one time. This delivery setting tells Selz to notify BookFunnel when you sell a book (using a webhook). It also allows us to verify that a transaction is legitimate before we send a delivery email.

To set the delivery settings for your Selz account:

  1. Click Sales on your BookFunnel dashboard and click Delivery Settings
  2. Click the checkbox for Selz
  3. Highlight and copy your Selz webhook
  4. Log into Selz in a separate browser window
  5. Click Settings in the bottom-left corner of your Selz dashboard, then click Developer (or just click here)
  6. Make sure the event selected under Webhooks is “Order Received”
  7. Paste the Selz webhook into the “Callback URL” field and then click Add Webhook
  8. Highlight and copy the Verification Key that appears
  9. Return to your BookFunnel dashboard and paste the verification key into “Your Selz Verification Key”
  10. Click Save Settings

Done! You have saved your Selz settings. Now Selz will send BookFunnel a webhook when you sell an item, and we can verify that it is valid. You will not need to edit these settings again unless you create a new Selz account.

Selz Delivery Actions (3 minutes)

BookFunnel needs to know which book to deliver when we receive a webhook from Selz. To do that, we’ll create a delivery action for each book (or item) that we should deliver. If we receive a Selz transaction for an item that does not have a BookFunnel delivery action, we will simply ignore it.

  1. Click Sales on your BookFunnel dashboard and click +New Delivery Action
  2. Name your delivery action Example: Book One with Extended Epilogue
  3. Select the book title to deliver from the drop-down menu
  4. If you have enabled more than one sales platform, select Selz
  5. Log into Selz in a separate browser window and click Items on your Selz dashboard
  6. Click All or Active and locate the item we will be delivering
  7. Click the name of the item that is displayed on the item image
  8. Click inside the URL address bar at the top of the web browser and copy the entire link for your item
  9. Return to your BookFunnel dashboard and paste the Selz Item Link
  10. Leave this delivery action in test mode until you are ready to activate it
  11. You can optionally customize the delivery email and delivery page settings
  12. Save And Close your new delivery action

Test your new delivery actions to make sure everything is working as expected.

Put your new delivery action into “test mode” and BookFunnel will only send a delivery email if the buyer’s email address matches one of the “test email addresses” provided. Set the price to $ 0.00 and “buy” your book from your Selz store (using one of your test email addresses) and BookFunnel will send a delivery email. This allows you to test the entire process before you make the delivery action live.

Remember to turn off test mode after you have checked everything and are ready to activate the delivery action. Please note that once a delivery action is love, BookFunnel will not send a delivery email for a book priced at $0.00 if you are on a First-Time Author plan.

Add Test Email Addresses

You can view and manage your test email addresses on your dashboard:

  1. Click Sales on your BookFunnel dashboard and click Delivery Settings
  2. Your test emails are displayed at the top of the Delivery Settings dialogue
  3. Add or remove test emails in the test email address field.
  4. Separate email addresses with one space.

Example: author@gmall.com litfic@gmall.com testing@gmall.com

A Note on PayPal When Testing

PayPal will not allow you to buy an item with your PayPal account if it matches the seller’s PayPal account. This can create a problem because you are both the buyer and seller when testing. If you want to test your new delivery action (and do not want to make it free), you will need to use a different PayPal account (not the one Selz is connected to), or pay with a separate credit card that is not on your PayPal account.

Do you want to handle tech support?

NOPE! Of course not. Add this to your receipt email so buyers don’t ask you for help:

You will be receiving an email from help@bookfunnel.com with the link to download the book. If you have any trouble, click the help link at the top of the BookFunnel page and they’ll be happy to help.

If you did not receive your download email, click here: http://bookfunnel.com/help

Additional Notes

  • Delivery Actions are available on all BookFunnel plans
  • Each buyer receives a unique download link
  • Buyers have 14 days to download the book files, and can request additional time by visiting BookFunnel.com/help
  • EPUB & MOBI files are watermarked with the buyer’s email address
  • Delivery Action downloads are counted against your monthly download quota (just like a regular download)

Don’t see support for your favorite sales platform? Drop us a line and let us know!


Does BookFunnel send a delivery email, even if the buyer downloads the book file from Selz?

Yes, we will always send a delivery email to your buyer.

I sell through Selz and accept PayPal payments through them. Do I set up a Selz delivery action or a PayPal delivery action?

You will create a Selz delivery action.

Is there any delay between the time a reader buys my book and the time they receive the BookFunnel email?

There shouldn’t be a delay, but there can be internet hiccups that slow down the transaction notification. In our testing, it never took longer than 20 seconds to receive a completed transaction notification, but individual results may occasionally vary.

I already deliver the book files through Selz. Can you just handle the tech support if someone has trouble?

Yes! You will need to create a delivery action for your item. Then you can customize the email your readers receive from BookFunnel. Since they may have already downloaded the files, you can include text like this in your delivery email:

“You’ve already received the book files, but sometimes they can be tricky to transfer to your reading device. If you have any trouble, you can download your copy of {{title}} from BookFunnel using this link. They have step-by-step instructions and are happy to help if you need additional assistance.”

Will BookFunnel deliver a free book?

If you are on a Mid-List plan or higher, BookFunnel will send a delivery email when you “sell” a free book in your Selz store.

Was this article helpful?