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New GDPR Settings

These settings allow you to set a global switch and manage all of your mandatory opt-in giveaway pages at once. After reviewing the GDPR, select the option that will most satisfy the regulation. The option you select will be applied to all of your mandatory opt-in giveaway pages (across all books and pen names).

See our blog post about these GDPR Settings here.

What are the GDPR Settings?

These are the four options we have developed:

  • Do not change my pages You have reviewed the legislation and determined that your mandatory opt-in giveaway pages are compliant. If you select this, your pages will remain exactly as you designed them.
  • Change the text on my pages to emphasize newsletter signup instead of the free book BookFunnel will alter the text of your page(s) to emphasize signing up for your newsletter. The reader will not explicitly be offered a free book in exchange for their email address, but the book cover and description will be on the page. The reader will receive a copy of the book as a welcome gift after subscribing. The debate about whether or not lead magnets = freely given consent rages on and the exact wording and design of this page will likely evolve as cases are brought forward to challenge and further define the regulation. The page and dialog look like this:

    Sign Up Page

    Sign Up Dialog

  • Change mandatory to optional BookFunnel will make all of your mandatory opt-in pages optional if the reader is in the European Union. Pages will remain mandatory for any reader outside of the EU. This option pleases the lawyerly-type folks the most, but may mean that fewer readers will subscribe.
  • Block all readers in the EU Readers in the EU will see a block message if they view your mandatory opt-in giveaway pages and will not be able to claim the book. This is intended as temporary while you review the GDPR and make adjustments. You can craft the block message, and it will appear on all of your mandatory opt-in giveaway pages (across all books and all pen names).

Global Settings

  • Confirm again with a double opt-in email All opt-in giveaway pages (including optional opt-in pages) will send a confirmation email. Readers cannot download the book without consenting to join your list twice. This is not a requirement of the GDPR.

How should we apply these settings?

  • Apply these settings only to readers in the EU BookFunnel will only apply these settings when the reader appears to originate from an IP address within the EU. This is the default we select for you.
  • Apply these settings to all readers This should be enabled if you live in the EU, as the GDPR applies to all of your subscribers, not only subscribers inside the EU.

How to apply these settings to your account

  1. Click Settings on your BookFunnel dashboard
  2. Select the setting you want to apply
  3. Click Save

How to add your privacy policy

Add it to your pen name! This help article will walk you through it:

Adding and Editing Pen Names


What if I don’t pick a setting?

We’ll pick for you! On May 23rd, 2018, if you haven’t chosen a setting, BookFunnel will choose Option #2 and make your pages newsletter-y for all EU readers. Your pages will be functionally the same but should be compliant with the new regulations.

I’m in the EU, and GDPR applies to all of my subscribers.

There’s a setting for you! Check the box to apply these settings to all of your readers.

Do I have to use a double opt-in email?

No. The GDPR establishes no requirement to send another email to confirm again that the reader wants to be on your list. BookFunnel has already established consent by the time they receive their email, and they don’t need to consent twice. But, if you really want a double opt-in email, you can turn it on. You will find it on the same Settings page as the rest of the GDPR settings.

Why did you add double opt-in if it isn’t required?

Because we aim to please.

I read XXX and I don’t agree with the interpretation of YYY.

We are not lawyers. We’ve given you several options to choose from, so select the option that makes you most comfortable.

What about my non-opt-in pages and optional opt-in giveaway pages?

These GDPR settings do not apply because no one is being required to opt-in or consent to email marketing.

What about restricted giveaways just for my fans?

These GDPR settings do not apply because no one is opting into your list— they’re already on your list! Consent to marketing doesn’t apply because you’re only sending the book to people who are already subscribed.

Are my giveaway pages compliant with the GDPR?

We are not lawyers and cannot provide legal advice. If you need assistance when determining compliance, you should hire a legal professional.

Can I customize the “newsletter-centric” for EU readers?

We’ve chosen nice, neutral text that makes very clear what the reader is signing up for without being too specific. If it’s not a good fit for you, you should select a different option, and/or update all of your giveaway pages to use the language you prefer. Or, you can block readers in the EU and use the custom block message to redirect them to a signup page on your website that uses your preferred language.

Can I block all readers in the European Union from signing up through an optional giveaway page?


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