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Author Swaps: How Do Tracking Links Count Shares?

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Tracking links begin counting unique clicks as soon as they are created and until one week after your share date.

Tracking links ignore repeated clicks and page reloads by the same person on the same day. If a person clicks your tracking link three times throughout the day, it will only count as one “share”. If you share your tracking link on Twitter, Facebook, and in your newsletter, and the same person clicks the link on all three platforms, it will count as one “share”.

Please note: Your tracking link can’t record how many people received your email newsletter. Your tracking link can only count how many unique clicks the link received. It counts engagement, not mailing list size.

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